Week Three: The Perfect Chair

The Perfect Chair

            I thought that this was an interesting pitch, but it needs to be modified to target a specific demographic. He mentioned that this chair would be intended for people who play video games, so I think that the product should be going in that direction. Instead of having microwaves and random oddities, it could house chargers for different video game controllers, a case for various video games, and other essentials that a gamer might find that they need. There could still be some of the suggestions that Max made, like the desk part so they could keep their laptop near them while playing the games. However, I don’t feel that a microwave would be optimal as it is very dangerous to be plugging in appliances that give off radiation.

            I also believe that the advertisement angle needs to be shifted. It would be silly to say that this chair makes it so you “never have to get up again” because it would receive a lot of backlash from society for advocating obesity and laziness. However, customization of the chair is a great idea for people who like the styles but can’t get them in the colors of their own choosing. It is also a good idea to give people the option of what they want to have on their chair; I just think that the dangerous appliances aspect needs to be gotten rid of. This product could be sold in furniture magazines, online, in Targets and Walmarts and basically anywhere that furniture is sold, which is everywhere, especially when it comes to computer chairs. The price range should shift depending on what the customer chooses to add to their chair, but should not exceed over $400. Overall, I think that this is a great product, but just needs to be tweaked before being advertised to the public.