I do not remember the name of the girl who proposed the idea, nor can I recall the specific brand name, but there was a girl who pitched an idea for a website that gave the viewer tips and tricks to look like specific celebrities. If the viewer subscribed to the website, they would receive high-end hair care products and make-up at very cheap prices. I believe that this is a fantastic idea. People are constantly buying fashion magazines to get cheap alternatives that resemble their favorite celebrity. We live in a society that idolizes actors and actresses, musicians, dancers - this product enforces this already firmly held belief and makes money off of it, which is the smartest way to generate revenue. Overall, I think that this is a great start, but the pitch needs to be modified.
I have seen many websites that give tips and tricks on how to look like certain celebrities, and you don't have to pay money to do so, like this girl proposed. She briefly mentioned opening up a store after the website took off, but I think it should be the other way around. I propose that the main idea be the store, tentatively called "Celebrity Styles" or "Celebrity Cuts" where one goes to get a hair cut or new hair style. The stylists could be former personal stylists for the celebrities, and they would be able to give tips and tricks in person, or actually style your hair similarly to the celebrity of your choice. They would make sure that the style is compatible with your hair type, and they would photoshop the hair style on a picture of you and make sure you like the general look before going ahead with the style. It would be like a personal stylist, combined with the already well-practiced technique. In essence, this hair salon allows anyone to walk in and feel like a celebrity. I would advertise primarily through television commercials, using actual celebrities as the actors and actresses.
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